About Meraki Services

Zeina Abdo, The Founder


Zeina Abdo’s  knowledge of both how modern business needs to work, and the practical ‘in the field’ steps required to achieve successful results in sustainability intervention programs are a rare combination. This unique skillset and degree of insight, able to span the corporate and not-for-profit sectors, is matched only by her passion to see untapped potential and sustainability truly realized.

Respect for life

Our CEO, Zeina Abdo, spent her earliest childhood years until the age of nine as a native of the conflict ravaged Middle Eastern country of Lebanon. This experience, and her family’s decision to flee the country for the safety and opportunity of the United Arab Emirate (UAE), was to be the foundation for a life-long professional odyssey. Zeina’s journey has been based around the fundamental principles of a deep love and respect for life everywhere, and always challenging one’s personal limits to achieve the seemingly impossible.

Corporate to humanitarian

  Zeina Abdo spent twenty years in the corporate world, accumulating decades of experience in branding, marketing and international communication. True to her principles, Zeina has always understood that continuous personal learning, growth and development would always best be achieved when helping other people too.

  A humanitarian expedition to Nepal and pushing herself to conquer a summit at 6189m inspired her to found her first NGO, “Smile for Hope”, dedicated to providing paediatric cancer care to children in remote villages in Nepal.  Expeditions to Antarctica were to follow. 

Consultant around the world

As lead consultant, Zeina Abdo has worked across the Middle East, United States, Antarctica and the Himalayas. Her work and that of the two NGOs she founded bears witness to her passion and enthusiasm for providing concrete solutions with innovative projects, and real-life experience in inspiring audiences and stakeholders.

A diverse range of former and existing clients, including oil companies, colleges and Robert Swan, have worked with Zeina Abdo in building a sustainable world while adding value at the same time. Much of Zeina Abdo’s time is currently spent on consulting assignments for renowned multinationals and executing her roles on the advisory boards of several NGOs around the world.


Meraki Services Program design is seamlessly integrated into the client’s business strategy and planning, placing the role of the partner business’s most important stakeholder, the employee, at the center. Our firmly held belief is that the key to realizing the full potential of an entire organization as a whole, and that of any joint project, is the unlocking of employee potential, and maximizing engagement. Unlocking employee potential is a key step in unlocking the full potential of the organization as a whole, and of course, that of any joint project. Companies and their employees relish the opportunity to communicate and engage with their community. Our expertise is in the co-creation of sustainability events, training and  programs which themselves create a virtuous circle of engagement.


The consultancy that Meraki Services provides is as an enabler, offering between corporates and existing social, humanitarian and sustainability projects. All programs are viewed very much as co-operative projects. Company and project are equal partners, with the goal being a win-win solution delivering excellent Return On Investment for both the providers and recipients of funding. As you would expect, a bespoke solution is required for every company we work with. In every case, we aim to achieve the closest possible alignment of projects and deliverables with the business’s strategic goals and mission.

Zeina Abdo and Meraki Services are ready to partner with your organization to assist in delivering on the SDG and your own sustainability goals, building a bridge between commercial business and philanthropy, and at the same time, building a better world!